Amazon Arrow: Facts Behind The Amazon Logo

Amazon arrow

There are few logos as instantly recognizable as Amazon arrow. The company has used the simple, yet iconic design to great effect over the years, communicating with its clients on a daily basis. But what is the meaning behind the Amazon arrow?

The answer lies in the company’s name. Amazon is named after the world’s largest river, and the Amazon arrow represents an extension of that river. It signifies forward momentum and growth, both for Amazon itself and for its clients. Additionally, the Amazon arrow also reflects founder Jeff Bezos’ focus on customer satisfaction. He wanted to create a company that would always be moving forward and constantly improving its services for its customers.

The Amazon arrow logo is therefore a perfect representation of Amazon’s core values and mission statement. It communicates a sense of innovation, progress, and customer-centricity that is essential to the company’s brand identity.

Amazon Arrow Logo Backstory

In 1994, debuted its very first logo. Designed by founder Jeff Bezos, the logo was a massive letter A stylized as River Amazon. The word “Amazon” was placed in between the two lines of the A, and a yellow smiley face completed the design. While this original logo was simple and memorable, it didn’t look anything like the modern Amazon logo we know today.

Amazon Arrow
Image credit: logaster .com

In 1997, underwent a logo change that gave the company a more modern and edgy look. The emblem was simplified, losing its serif font and Amazon arrow. This change marked the beginning of Amazon’s experimentation with its brand identity.

Amazon Arrow
Image credit: logaster .com

In 1998, introduced a new logo that would change the course of branding history. The old logo was a simple text-based design, while the new logo featured a curved orange Amazon arrow. This Amazon arrow was meant to represent a smile and gave the site a friendlier look.

Amazon Arrow
Image credit: logaster .com

The new logo was met with mixed reactions at first. Some people loved it, while others thought it looked unprofessional. However, over time it grew among people and became one of the most well-known logos in the world.

The orange amazon Arrow curve has become an iconic symbol of and has been used in many of their marketing campaigns over the years. It’s even been parodied by other companies, such as Google and Walmart. Despite some initial criticism, the orange curve has become one of the most successful logos ever created.

Amazon Arrow
Image credit: logaster .com

For years, Amazon had used a variety of logos that incorporated an Amazon arrow, but they never quite hit the mark. In 2000, they finally came up with the emblem that we all know and love—the one with a curvy Amazon arrow connecting the letters A and Z. This logo is simple, memorable, and timeless. It’s no wonder that it’s become one of the most iconic symbols in the world.

Significant Behind The Amazon Arrow

In 2007, when Amazon redesigned its logo, it went with a simple, curved Amazon arrow. It was an instant hit, and people couldn’t help but draw comparisons to a smile. The designer, Turner Duckworth, had this in mind when he created it. In an interview with Creative Bloq, he said, “The curve of the Amazon arrow is intended to suggest a smile and the customer is always at the heart of our business.”

The logo has changed over the years, but the Amazon arrow has remained a constant. It’s become one of the most recognizable logos in the world, and it’s no wonder why. The simple design is memorable and always leaves people with a smile on their faces.

In 2009, when Amazon was preparing to launch its first delivery drone, CEO Jeff Bezos was unwilling to spend an extra budget on putting a smile in the shape of Amazon Arrow on the boxes, bags, and other carriers. That’s when then-senator Hillary Clinton suggested that the company put a smiley face on them instead. “I thought it was a great idea,” said Senator Duckworth. “It’s something that could be done at no cost to the company and would really put a smile on people’s faces.”

A few years later, in 2013, Amazon debuted its first drone delivery service, Prime Air. The smiley faces (Amazon Arrow)were nowhere to be found, but the drones themselves brought smiles to many customers’ faces. And now, with the recent announcement of Amazon’s plans to open up 3,000 more stores by 2021, it looks like the smiley face means Amazon Arrow may be coming back soon.

What Comes in Mind After seeing The Amazon Arrow?

When you see the Amazon arrow, the first thing that comes to mind is the company’s iconic logo. But what you might not know is that there’s a lot of thought that goes into every aspect of Amazon’s branding, including the color of the Amazon arrow.

The orange color of the Amazon arrow further enhances the friendly and warm vibes coming from the logo. It also helps to differentiate Amazon from its competitors in online retail. And if you’re curious, Amazon does run a charity called Amazon Smile.

Amazon Arrow Relates With the Alphabets

In the word “Amazon,” The Amazon arrow in the Amazon logo isn’t just there for decoration; it actually has a secret meaning. If you draw a smile from A to Z, the Amazon arrow will pass through the letter “M.” This is one of many hidden riddles in the Amazon logo.

Some people believe that the Amazon arrow represents speed and accuracy, while others think it symbolizes customer service. However, no one knows for sure what the hidden meaning is.

Even though we still don’t know what all of the hidden meanings are in the Amazon logo, it’s clear that there are plenty of them waiting to be discovered.

Final Thoughts

The Amazon Arrow is a great example of an individual graphic design that has a double meaning. It is simple and versatile at the same time. This makes it a popular choice for logos and other branding purposes.

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